Stradalli Cycle Officially Becomes Title And Bike Sponsor For Bike Aid

StradalliCycle will be the title and bike sponsor for the GermanProfessional Continental Team Bike Aid for the 2016 racing season. The commitment includes title sponsorship, providing full carbon road bikes for the 2016 UCI racing season as well as to help raise awareness for the mission of Bike Aid; helping athletes from Africa reach the highest levels of European cycling as well as provide education and other resources to their communities.

“What grabbed our attention about Bike Aid was not just the high level of talent they have but each pro cyclist’s commitment to the club's awesome cause. They have the talent to race for almost any team but these guys believe in this cause so much that they race and work to bring awareness to it.

Stradalli Cycle/Bike Aid will field a competitive team and will bring a lot of good, positive and clean changes to the cycling world.” Stradalli Cycle CEO Tom Steinbacher

There were several companies who were interested in sponsoring Bike Aid for the 2016 UCI season but the team and members were looking for the right sponsor who would commit more than just financially.

“We wanted to find a sponsor who is going to be a part of our cause and our mission. Tom believes in our cause, he believes in his product and he will support both relentlessly. Everyone saw how great the Stradalli Cycle full carbon road bikes performed at Richmond 2015 UCI Road World Championships and in plenty of other races all around the world the past several years but we needed more than just a great bike. Tom understands how to build awareness and get people on board the way we need to help our efforts become even greater." Bike Aid President Eric Haus

Bike Aid was searching for more than just a financial commitment and because Stradalli Cycle was interested in both the title sponsorship as well as the bike sponsorship and their long history of aggressive marketing it seems like the perfect fit for both sides.